Representation of Samsung's unique spirit on socialmedia in Ukraine

Samsung is a huge company that needs no introduction. So our task was to show the company's unique spirit in the SMM of the Ukrainian account. So we provided production, motion, and 3D design services to make their communication real. Furthermore, we have an exciting challenge to range high KPI.

number of page subscribers to grow

brand awareness to increase

the percentage of the engaged audience to increase

TikTok account to be started

So we invented the solutions for the updated communication strategy. It had to maintain the brand's image and convey a unified attitude

Approach

We have revised our approach to content creation. According to the updated communication strategy, each piece of content must correspond to the global values of the brand.The purpose of our content was to communicate with originality and passion for making the audience falls in love with a brand.

We concluded that the basis will be content that tells stories, inspires our audience, and stimulates interest.

We have shown how technology brings joy to people's lives, unleashes their potential, and rethinks the word "possible."

In our posts and stories, we talked about the product's brand values, design, usage, and capabilities (in understandable language). Also, we inspired people to be creative and have new aspirations.
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We held contests and giveaways on the brand page to support our subscribers

Each month, the team created 20 unique posts:

dynamic videos

photo posts

creative motions

stories